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" Google is very much a not-invented-here, build-it-ourselves culture. "

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" I think I could argue that the press has more impact on politics than corporations. "

" When the Internet publicity began, I remember being struck by how much the world was not the way we thought it was, that there was infinite variation in how people viewed the world. "

" Washington is an incumbent protection machine. Technology is fundamentally disruptive. "

" There's nothing that cannot be found through some search engine or on the Internet somewhere. "

" Fast learners win. "

" We want to make sure the thing you're looking for is on Google 100 percent of the time. "

" You have to fight for your privacy or you lose it. "

" People are building communities of people who use video. They're sharing them. YouTube's traffic continues to grow very quickly. "

" We weren't here to hope and hang on. We wanted to win. "

" Google is more than a business. Google is a belief system. And we believe passionately in the open Internet model. "

" In our case, we focus on quality, and we have a very simple model. If we show fewer ads that are more targeted, those ads are worth more. So we're in this strange situation where we show a smaller number of ads and we make more money because we show better ads. And that's the secret of Google. "

" I had a rule that I had to go to bed before the sun came up. So I used to look up the sunrise times because I thought it would be bad karma to be going to bed as dawn was arriving. "

" The issues of wireless versus wireline gets very messy. And that's really an FCC issue, not a Google issue. "

" There's a set of people who are intrinsic oppositionists to everything Google does. "

" The core problem is that the world is full of people who would like to take 99 per cent of the information that's on the Internet, and eliminate 1 per cent. Everyone has their own thing they don't like. "

" I do want to emphasize that we've seen an explosion in the use of Google Maps and Google Earth for education. The earth is a special place. It is our home and it's why we're all here. And the ability to see what's really going on the earth, the good stuff and the bad stuff, at the level that you can, is phenomenal. "

" The funny thing about advertising is that it's not a zero-sum game... Historically, in the digital ad world, pie has gotten larger and it's possible for everyone to win, and it's perfectly possible that will continue to be true for quite some time. "

" The rise of Google, the rise of Facebook, the rise of Apple, I think are proof that there is a place for computer science as something that solves problems that people face every day. "

" I've never met a person who does not want a safer world, better medical care and education for their children, and peace with their neighbours. I just don't meet those people. What I meet, over and over again, as I travel around, is that the essential human condition is optimistic - in every one of these places. "

" The average American doesn't realize how much of the laws are written by lobbyists. "

" It's very difficult for governments to dominate the Internet because it's so difficult to control. People want to be free. People want to hear multiple voices. They want to make their own decisions. And people who see things will report things. "

" The Internet is really about highly specialized information, highly specialized targeting. "

" Even though Google may do very well, there will always be an alternative to what Google is doing, and people will always have the free choice... because there's no way for us to prevent them from exercising that choice. That is one of the key aspects of why the Internet has been so successful. No technologies can dominate. "

" Google docs and spreadsheets don't work if you're on an airplane. But it's a technical problem that is going to get solved. Eventually you will be able to work on a plane as if you are connected and, then when you get reconnected to the Internet, your computer will just synchronize with the cloud. "

" I think it's pretty clear that the Internet as a whole has not had a strong notion of identity. And identity means, 'Who am I?' Fundamentally, what Facebook has done has built a way to figure out who people are. "

" Your car should drive itself. It's amazing to me that we let humans drive cars... It's a bug that cars were invented before computers. "

" And the more broadband we can get globally, the better. It's better for the world; it's better for our advertisers; it's better for Google. "

" In general in technology, if you own a platform that's valuable, you can monetize it. "

" The characteristic of great innovators and great companies is they see a space that others do not. They don't just listen to what people tell them; they actually invent something new, something that you didn't know you needed, but the moment you see it, you say, 'I must have it.' "

" One of the unintended negative consequences of online advertising has been the loss of value in traditional classifieds. It's simply quicker, simply easier for an end user who's online, on a broadband connection, to look things up and to figure out what they want to buy. "