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" A company's commitment to searching out potential blockbusters and then investing in marketing to convert potential to reality attracts and retains top scientists and creatives. "
John Quelch
Potential
Commitment
Company
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" The only thing you need to set up a business school is a warm body and a piece of chalk. "
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" Ease of navigation is important in both physical and virtual space. "
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Both
Ease
" In flush times, a rising tide of consumption can compensate for less than optimal branding, positioning, pricing or segmentation. "
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Rising
Consumption
Less
" If I ask for money, all I get is advice. But if I ask for advice, I end up getting money. "
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Advice
Money
End
" Brand preferences and consumption levels in emerging markets such as China, India and Brazil tend to be more fluid. Consumer research is therefore critical to aid marketers trying to cement brand preferences early on as these economies develop. "
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Early
Trying
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" Understanding place is critical to achieving corporate growth. "
John Quelch
Place
Understanding
Growth
" Changing our consumer behaviour is similar to quitting smoking. Unless people are shocked into doing it, either by social disapproval or family disapproval or fear of the medical consequences, they'll just keep on smoking. "
John Quelch
Family
Smoking
Fear
" Pepsi and Coke have to co-exist on the shelf for the long term because if they pull each other down, no one's going to drink carbonated soft drinks anymore. "
John Quelch
Coke
Down
Drink
" When you have a CEO who is an ex-CMO, that is going to put the marketing tool kit front and center. "
John Quelch
Going
Tool
You
" It's impossible for any institution to compete unless you can afford world class faculty. "
John Quelch
Class
Compete
Impossible
" Product downsizing in the face of inflation in order to maintain retail price points has long been used by food companies, notably manufacturers of candy. "
John Quelch
Product
Price
Long
" I think part of the problem that the Republicans have is that the base has, in many cases, certain litmus test issues on which they are black and white on their thinking. "
John Quelch
Black And White
Black
Thinking
" If there is cultural imperialism, it is definitely American. "
John Quelch
Cultural
American
Imperialism
" Instead of being focused on teaching what we already know, we now have to be focused on creating new knowledge that is China-based, because it's absolutely clear that China is going to shift from a production economy to a knowledge economy. "
John Quelch
Know
Now
New
" It is well documented that brands that increase advertising during a recession, when competitors are cutting back, can improve market share and return on investment at lower cost than during good economic times. "
John Quelch
Investment
Back
Good
" The Trump brand is complicated because it conflates a personal brand with a corporate brand. That means that the Trump persona affects the corporate reputation in a more direct way than, say, Richard Branson's actions affect Virgin. "
John Quelch
Reputation
Way
Say
" The opinions of a convenience sample... may not represent all users. "
John Quelch
May
Convenience
Sample
" America's health depends on all businesses, not just healthcare companies, to do their part. "
John Quelch
America
Just
Part
" The Starbucks brand has shifted over time from being a specialty brand to being more of a mass brand. There is a gap at the top of the market. "
John Quelch
More
Time
Brand
" Consumer behaviour changes in a glacial fashion. "
John Quelch
Changes
Fashion
Consumer
" Every company, large and small, has an impact on health. "
John Quelch
Large
Impact
Company
" When times are good, there is budget available for increased research on secondary products or customers. "
John Quelch
Good
Budget
Products
" It's pretty challenging in a small country to develop a business school with a world-class reputation because of the problem of attracting a critical mass of top-class researchers. "
John Quelch
Reputation
Small
School
" To be a dean, you have to be a salesman as well as a scholar. "
John Quelch
You
Scholar
Well
" Paying extra for prime placement can often pay off. "
John Quelch
Placement
Extra
Off
" The federal government should not be in the business of initiating and administering short-term incentive programs designed to shape consumer purchase behavior. "
John Quelch
Behavior
Shape
Government
" The skills associated with knowledge creation are totally different from the skills associated with production. "
John Quelch
Creation
Different
Knowledge
" There are a lot of thought leaders who don't want to see their students. We don't want to hire them. If students are allured to come to the school because of famous faculties, and if they never see them, that leaves very bad taste. "
John Quelch
Bad
School
See
" If you have market power like Nike, you can set terms that are much tougher because athletes value the endorsement of Nike - it means as much to them as it does to the company. "
John Quelch
Nike
Like
Value
" You certainly don't want to market the president as if he or she were a box of breakfast cereal. "
John Quelch
Breakfast
She
Market