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All Quotes by author - Scott Borchetta
" A lot of times in a record company environment, it's, 'All right, go out on the road, go get some experience, come back in six months, and we'll see where we are.' I've erased that. Now it's, 'This is what we're working on today. I expect you to come in tomorrow and address this and be better.' "
You
Experience
Road
" Are there a million people out there who would love a Joey Cook album? I think there probably are. "
Out
People
Love
" As an artist development platform, we've proven that all the work done behind the scenes at American Idol, along with surviving the rigors of the intense live shows, can properly prepare a winner for a real-world music career opportunity. "
Live
Work
Opportunity
" Auto racing has been a big part of my life since I was very young. When the car feels right, it's like, 'We've got a big machine.' "
Right
Life
Car
" Because we are Nashville-based and predominately a country label, people obviously think of us in that way, and that's fine. "
Think
People
Country
" Can a label group by itself scale to make a sensible business? I don't think so. "
Business
Group
Scale
" Every day is an adventure, and no two days are ever alike. "
Every Day
Adventure
Day
" For the label to grow, it has to have great executives who understand the culture, understand the mission, and can lead. I don't want to be part of every decision. "
Grow
Mission
Culture
" I attended College of the Canyons in Santa Clarita, Calif., for a year, but college wasn't for me. I was curious about life beyond Los Angeles. "
Curious
College
Los Angeles
" I don't know that you can set out to be a brand. For us, it happened very organically, and we never rushed it or leaned on it too hard. I felt a true culture had started to emerge several years into the Machine, so we started trying some things, starting with simple stuff like cool merch. "
Culture
You
Cool
" I don't want to worry about someone calling me and going, 'You better find a way to get another Taylor Swift record out this quarter.' When there's that kind of financial pressure dictating your path, it's hard to take creative risks. "
Path
Me
Creative
" If we don't have great music, we're not any company. "
Great Music
Great
Company
" If you listen, people will tell you exactly what they want - whether it's a business relationship or a consumer relationship. "
You
Relationship
Business
" If you look at most of our roster, we've got great singer/songwriters. I'm always attracted to that. "
You
Most
Great
" If you stand for something, that means there are going to be people who support you and people who don't support you. "
Who
Support
Going
" If you think back to the beginning of the label, we knew we had to strike quickly and aggressively and go for the brass ring. "
Back
You
Think
" I go by the rule of Gretzky: you gotta be there before the puck gets there, or you're going to get beat. "
Going
Beat
You
" I grew up in Southern California. I played in rock bands out here, and I've been around pop music my whole life. I've been around all music my entire life. "
Rock
California
Life
" I grew up in Southern California, so there is just a part of me that is a Hollywood rocker. "
Hollywood
Up
Me
" I grew up in the San Fernando Valley of Southern California in the 1970s. My friends and I were into bicycle motocross and into skateboarding in empty swimming pools. Those activities shaped my generation. "
Generation
Bicycle
Swimming
" I learned a long time ago, Don't ever doubt the power of Taylor Swift. "
Long
Doubt
Time
" I learned that you could beat the big guys with desire, passion, and hard work. "
You
Work
Passion
" I'm being myself when the camera is rolling. "
Rolling
Being Myself
Myself
" I'm not a politically correct person. "
Politically Correct
Correct
Person
" I'm not a 'practicing' musician anymore. I played bass and guitar. I still pick up a guitar around the house every once in awhile. "
Up
House
Guitar
" In 1985, I went to work for MTM Records, Mary Tyler Moore's Nashville record label, and stayed three years. After that, I spent two years as an independent promoter, then worked for MCA Nashville Records, DreamWorks Nashville, and Universal Music Nashville. "
Music
Work
Three
" It doesn't matter if it's social media or radio media or television media - it's all media, and it's all marketing. It's about understanding where your fans are. And when you have infiltrated them, and they're satisfied, and there's demand, how do you grow it from there? "
You
Understanding
Social Media
" I think when we do our job right, our artists don't sound like anybody else. I have a real hard time with voices that sound like other big voices. "
Time
Job
Sound
" It never gets easier to break a new act. "
Act
New
Break
" It's a rare opportunity when you can do something for the greater good. "
You
Good
Greater Good
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