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" I still have a day job, so I don't think I'll be a full-time Shark, but if they ever invited me back, I'd be more than happy to do it. "
Troy Carter
Happy
Day
Back
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" I like to compare the attitude and energy of an emerging start-up to that of the early hip-hop era. From working at labels like Bad Boy and Ruff Ryders, walking into the Def Jam offices, A Touch of Jazz and things like that, the vibe is that off making something out of nothing and making things work, and that's what I love about start-ups. "
Troy Carter
Walking
Energy
Love
" I bring in the record label who distributes the music. "
Troy Carter
Record
Who
Label
" People don't buy horses to ride around any more for transportation. I just think the world changes. As a business, we have to make the proper adjustments. "
Troy Carter
People
World
Think
" The primary plan is to let the music speak for itself. "
Troy Carter
Music
Itself
Plan
" Music is one of those businesses in which, if you're talented and hustle hard enough, you can make it - specifically as an entrepreneur. If you look as far back as Berry Gordy, Russell Simmons, Andre Harrell, L.A. Reid, and Sean 'Diddy' Combs, there's a whole lineage of successful black entrepreneurs who have built their own companies from scratch. "
Troy Carter
Black
You
Music
" Once we started making investments, we realized the same service we provided to artists was applicable to entrepreneurs as well. "
Troy Carter
Same
Service
Started
" There were a lot of stereotypes that I had to break of how people in the entertainment industry do business. "
Troy Carter
Stereotypes
Business
Break
" I believe in outgrowing a mentor and getting a new one, and I think that you can never be too old to be schooled by your mentor. "
Troy Carter
Believe
I Believe
Mentor
" Actors play different characters, so you have to build a new base around each new movie - with few exceptions, most actors don't have a fan base that just follows them around. With musicians, the fan base just goes everywhere they go. "
Troy Carter
Go
New
You
" We look to find partners whose values align with that of our artists. We also look for unique platforms that the potential branding partner can provide. Sometimes that's distribution, and sometimes it's an advertising platform. Each situation is unique. "
Troy Carter
Unique
Values
Advertising
" Backplane will provide a platform and tools for communities to socialize and communicate on a more focused level. "
Troy Carter
Will
Tools
Focused
" I come from a place where when you shake someone's hand, it is a deal. "
Troy Carter
Someone
Come
Place
" No one has bridged that gap between music and technology yet. "
Troy Carter
Gap
Music
Between
" To me, as A&R people and as managers, we're in the business of finding talent. It's no different than working with these engineers who just want to make good products. "
Troy Carter
Me
Talent
People
" I invested in Uber in 2011 when it was only in San Francisco. "
Troy Carter
Uber
San Francisco
San
" Being born in the adolescent years of hip hop helped us learn about flux. And when you're in an industry that is constantly growing, changing, maturing... you get a chance to try different things out and a chance to fail. "
Troy Carter
Born
Learn
Try
" My third hire when I came to Spotify was Tiffany Kumar, who came on as our global head of songwriter relations. The whole idea was to put our heads together and figure out how to build and contribute within the songwriting community. "
Troy Carter
Within
Head
Build
" GaGa is a digital baby - that's how they communicate. There cant be any layers between the artists and their fans. "
Troy Carter
Fans
Artists
Baby
" Our bet is on the future of micronetworks. "
Troy Carter
Our
Future
Bet
" Priyanka and Red One made a great record that we think will stand on its own. People won't buy the music just because she is who she is. We want them to buy it because it's good. "
Troy Carter
Think
Red
People
" She was a performance artist calling herself Lady Gaga, who had a European dance-club sound and pop-star aspirations - elements that historically haven't mixed. "
Troy Carter
Artist
She
Performance
" With the 'Born This Way' album, generally we said, how do we find strategic partners that can help us with our vision? Part of that is about putting the music in places people wouldn't normally put music, like with Google and with Gilt. "
Troy Carter
Born
Vision
People
" When your back is against the wall, your brain has to function at a high level. "
Troy Carter
Level
Wall
High
" As important as hustle is, grit and resilience are equally as important because there's a lot of rejection in our business. "
Troy Carter
Business
Resilience
Rejection
" Before I even agreed to work with Hennessy and the Privilege Awards, I wanted to do some research on it, look up past winners, and find out more about it. "
Troy Carter
Past
Research
Work
" When we're looking at strategic partners, it may be that they're larger partners or big corporations or start-ups. But, when you look at Gilt and places like Amazon and Starbucks, they're all places where it's a lot of foot traffic or digital traffic. "
Troy Carter
You
Digital
Look
" Technology has long been the driver of growth in the music business from the invention of lacquers, eight-track players, vinyl, cassettes and CDs. "
Troy Carter
Business
Growth
Music
" The music industry really has to learn a lesson from the tech industry about what scale means at the end of the day and learning how to monetize. "
Troy Carter
Learning
Lesson
Music
" I'd like to open doors for underserved communities and minorities in entrepreneurship. "
Troy Carter
Like
Open
Entrepreneurship
" If you look at a company like Uber, a company that so anti-establishment that cab companies are trying to find ways to shut it down, one could compare that to how Public Enemy and NWA went after then-modern society in hip hop. "
Troy Carter
Look
Down
Society